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This week's most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 3 trends shaping the future of corporate social media 5 brand ambassadors that put social media to good use What every great...
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Social media to the rescue: Getting your brand back on track when a crisis...
This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for...
View ArticleIn a social media firestorm, do only the fans matter?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you agree with...
View Article4 guidelines for influence-driven crisis management
It was every CEO’s worst nightmare. Seven customers died in 1982 after taking the company’s most popular and profitable product. Instead of getting relief from common colds or a headache, they were...
View ArticleGoing beyond “I’m sorry” after you’ve messed up
Many companies and individuals have a hard time saying, “I’m sorry,” when they screw up, even unintentionally. They seek to ignore, deflect or reject the claims against them, sometimes attempting to...
View ArticleDo you want to be a boss or a leader?
I was having a cup of coffee with a former work colleague who lamented over what happened at a meeting with his employer when the CEO said many things that were, shall we say, less than inspiring. The...
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How do you stay calm and collected when business isn’t going well?
The Young Entrepreneur Council is an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC recently launched StartupCollective, a free virtual mentorship program...
View ArticleCommunicating in a crisis
Crises often occur unexpectedly. What can never be unexpected is a leader’s response. The leader must assume control of the response with alacrity as well as authority. Integral to the response must be...
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Leadership lessons from the former CEO of The Cleveland Clinic
Dr. Floyd Loop is the former CEO of The Cleveland Clinic, and under his stewardship from 1989 to 2004, the Clinic grew from an outstanding Northeast Ohio hospital into a world-renowned health care,...
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